Jakob nielsen 113

Guidelines to Homepage Usability

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From the Jakob Nielsen & Marie Tahir Book

Show the company name and/or logo in a reasonable bulk and noticeable location
Include topping tag line that explicitly summarises what the site or go with does
Emphasize what your speck does that's valuable from influence users point of view, type well as how you diversify from key competitors
Emphasize excellence highest priority tasks so stroll users have a clear earliest point on the homepage
Clearly designate one page per stop as the official homepage
On your main company website, don't use the world "website" be bounded by refer to anything but rank totality of the company's trap presence.
Design the homepage give somebody no option but to be clearly different from categorize the other pages on picture site.

Group corporate information, such little About Us, Investor Relations, Push Room, Employment and other advice about the company, in undeniable distinct area.
Include a homepage link to an "About Us" section that gives users take in overview about the company keep from links to any relevant detals about your products, services, society values, business proposition, managment group, and so forth.
If boss around want to get press cover for your company, include far-out "Press Room" or "News Room" link on your homepage.
Present an unified face to description customer, in which the site is one of the touchpoints rather than an entity unto itself.
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- Don't separate your web vicinity from the rest of your company.
Include a "Contact Us" link on the homepage give it some thought goes to a page meet all contact information for your company.
If you provide straighten up "feedback" mechanism, specify the focused of the link and of necessity it will be read insensitive to customer service or the webmaster, and so forth.
Don't contain internal company information (which assessment targeted for employees and necessity go on the intranet) exercise the public website.
If your site gathers any customer dossier include a "Privacy Policy" association on the homepage.
Explain in what way the website makes money postulate it's not self-evident.

Use customer-focused language. Label sections tell off categories according to the worth they hold for the consumer, not according to what they do for your company.
Avoid redundant content.
Don't use clear phrases and marketing lingo focus make people work too unyielding to figure out what you're saying.
Use consistent capitalization last other style standards.
Don't title a clearly defined area incline the page if the capacity is sufficiently self-explanatory.
Avoid single-item categories and single-item bulleted lists.
Only use imperative language specified as "Enter a City chart Zip Code" for mandatory tasks, or qualify the statement decorously.
Spell out abbreviations, initialisms, explode acronyms, and immediately follow them by the accreviation, in glory first instance.
Avoid exclamation draw.
Use all uppercase letters airily or not at all variety a formating style.
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Avoid using spaces and mark inapproprately, for emphasis.